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HOW DO YOU KNOW WHEN IT’S TIME TO TACKLE BIG DATA?

Organizations ranging from healthcare, to education, to manufacturing, and Fortune 1000 companies across a wide swath of industries are candidates for Big Data implementations. Now is the time for information technology and line of business leaders to come together to understand when and how to tackle Big Data.

What exactly is Big Data?

Big Data is characterized by the four “Vs”:

Volume – the vast amount of data that is generated every second (This infographic1 illustrates where all this data comes from.)

Variety – the different forms of data, both structured–like patient health records, and unstructured–like your fitness tracker’s stats

Velocity – the speed at which data is generated and the speed at which data moves around– think skateboarding-cat viral videos

Veracity – the trustworthiness of data, especially that of unstructured data, from social media, for example

You can, and should, also add a fifth “V”:

Value – The “V” that matters most is the ability to turn all that data into business value.

How can I extract value from my Big Data?

More than ever, companies are trying to understand how Big Data can help their organizations operate more efficiently and better serve their customers. It is vitally important to determine the requirements of each line of business and develop use cases that illustrate real-world scenarios. For instance, an industry use case shows how healthcare and life sciences companies can use the HP Big Data Platform to improve patient analytics through multiple aspects of operations. The value is seen in many areas:

Patient outcomes can be improved by using analytics to prevent complications, increase the effectiveness of treatments, and manage predictive care.

Organizations can generate all the metrics they need at a moment’s notice to stay compliant with healthcare reform mandates.

Deep insights from real-time analyses of clinical data can help inform medical researchers.

(See use cases for Financial Services, Public Sector and other industries here.)

Where do I start?

Before you undertake a Big Data initiative, consider what kind of business value you want to derive and consult with an expert, like American Digital, who can help your organization tap into the value of your Big Data assets. We provide everything you need to profit from Big Data from assessments to strategic planning and use case development. We work with top technology partners like HP, SAP, and Hortonworks to provide custom Big Data & Analytics solutions from design to implementation and governance. As a Platinum HP partner, we are certified to support and implement Big Data solutions including HP’s Vertica, a versatile offering that allows clients access to an analytics platform that is designed to exploit a wide variety of data while enabling them to accelerate business value from simplified reporting and analysis processes.

Find out if it’s time for your organization to tackle Big Data. We’re here to help.

If you’re in Chicago on July 23, join us for our free 2015 American Digital Big Data Symposium. Tech execs from HP, SAP and Hortonworks will be in attendance. Plus, you can meet Big Data guru, Fortune 50 consultant, and rocket scientist, Chris Surdak. Register here.

1 Data Never Sleeps 2.0, DOMO

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