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Using Big Data as a Strategic Asset

Posted on: September 23rd, 2015 by Daniella Lundsberg

Big data is everywhere. In today’s internet of things (IoT), big data is reinventing traditional IT and changing the way we use, share and interpret information. For organizations looking to scale, big data is one of the keys to growth, innovation and most importantly, insight.

According to a recent study by Forrester Research, it is estimated that most companies are only analyzing around 12% of their current data. As organizations begin to make sense of big data, ignoring 88% of data-driven insights can lead to higher IT infrastructure costs, higher organizational costs and operational inefficiencies.

 

Using Big Data as a Strategic Asset

As companies collect, store and process vast amounts of data, organizations need to optimize their data by converting it into predictive analytics and actionable items. According to the IDC, big data technologies and architectures are designed to economically extract value from very large volumes of data by enabling high-velocity capture, discovery, and analysis. These technological shifts are reshaping the IT landscape and helping organizations solve day-to-day business challenges across the entire IT lifecycle.

Understanding and interpreting real-time data can lead to a better understanding of today’s savvy customer. As organizations gain greater insights into their customer’s behavior, they will also maintain a stronger advantage over the competition. Here are some of the ways companies are using big data to better understand their customers:

  • Creating in-depth customer solutions based on customer profiles
  • Click-stream analysis of real-time offers to online customers
  • Monitoring social media for sentiment analysis and applying real-time responses
  • Better understanding of the lifetime value of customers.

 

Big data. Big world. The Future of Big Data

Big data is not only about big business. This technological revolution will ignite fundamental changes across industries and organizations. What will the future of big data look like? Big data will revolutionize our lives by 2020 and change access to higher education, employment opportunities, social media trends, surveillance footage, entertainment and even the outcome of presidential elections.

How American Digital can help you make sense of big data?
American Digital is a Platinum HP partner certified to support and implement Big Data Solutions including HP’s Vertica. The versatile Vertica offering allows clients access to an analytics platform that is designed to exploit a wide variety of data while enabling them to accelerate business value from simplified reporting and analysis processes.

 

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